iSoftStone Unveils Middle East Strategy at Global Digital Economy Conference, Advancing a Localized Model of "Product + Service + Ecosystem"

At today's Middle East Special Session of the Global Digital Economy Conference 2025 , Jiao Yi, Assistant Vice President of iSoftStone's International Business Development Group, presented a comprehensive overview of the company's development strategy for the Middle East. As a leading full-stack intelligent products and services provider in China, iSoftStone has established wholly owned subsidiaries in Turkey, the United Arab Emirates, and Saudi Arabia, along with a joint venture in Saudi Arabia. With Saudi Arabia and the UAE as strategic hubs, the company is building a regional presence that serves the broader Middle East market.

In her keynote address, Jiao Yi stated that iSoftStone is advancing its localization strategy through a three-dimensional "Product + Service + Ecosystem" approach. The company is focusing on seven key sectors: IT services, cloud intelligence, digital arts, smart automobile, enterprise management software, and their supporting hardware solutions. iSoftStone is accelerating the development of localized sales and operations systems and has initiated business activities in several Middle Eastern countries. The company aims to achieve full end-to-end localization across its business operations.

This forum supports iSoftStone to strengthen partnerships with Middle East enterprises and expand its regional digital services network, further facilitating industrial upgrades. Together with ecosystem partners, iSoftStone and regional stakeholders will establish a digital corridor from the Middle East to global markets. This initiative aims to build a new bridge for digital industrial integration between China and the Middle East, propelling regional economic transformation.

Beijing, July 16, 2025